Review

Mastering Guerrilla Marketing        Mastering Guerrilla Marketing

by Jay Conrad Levinson

Jay Conrad Levinson has written his most comprehensive guide to date. This book is a compilation of insights culled form his 20+ years of experience. Mastering Guerrilla Marketing is a must-have reference for all small business owners.

This book continues what we have learned in the previous guerrilla books. Levinson states, "My first guerrilla marketing books were written to take small business owners from marketing haze to marketing clarity. My next guerrilla marketing books were written to take them to marketing excellence. This book takes guerrilla marketing and guerrillas themselves to a higher level, the mastery of a seemingly complex process."

For guerrillas to achieve, they must master the 11 most important areas of marketing, which are thouroughly covered in this book:

  1. Planning

  2. Weaponry

  3. Media

  4. Online Marketing

  5. Direct Response

  6. People

  7. Attitudes

  8. Technology

  9. Economizing

  10. Creativity

  11. Action

Mastering Guerrilla Marketing is full of nuggets of marketing wisdom which will help bring your business to success.

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