It's Not Business It's Personal

Review

The 9 Relationship Principles That Power Your Career

Ronna Lichtenberg

Forget everything you learned about networking in the eighties. The 21st century business requires more than trading business cards at cocktail parties. To succeed in business, you need to create solid business relationships.

The 9 relationship principles you need to know are:

Always remember that it pays to be personal
Observe the rules of the role
Be fluent in both pink and blue
Choose your people like you choose your stocks
Diversify your holdings
Don't waste time on the wrong people
Do it every day
Give yourself time to win
Do deals based on relationships

It's Not Business It's Personal illustrates every point with real world examples from today's top executives and successful entrepreneurs. These are the people who have put the 9 principles into practice without the benefit of this book. Follow their lead by learning and practicing the networking techniques of the new millennium.

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