by Fred DeLuca with John P. Hayes
Fred DeLuca needed money to pay for college so he started a business. Today, 35 years later, he is still working that business, known as Subway. He started small and finished big.
According to DeLuca, there are 15 lessons that he learned along the way that helped him grow Subway into the success it now is. And, after talking with other successful entrepreneurs, he found that each had learned and applied the 15 lessons, as well.
Start Small Finish Big tells the stories of some of America's best known businesses such as Kinkos and Little Caesar's. Many of the entrepreneurs profiled in this book had to overcome obstacles and fight for their businesses before success came to them. The result of their struggle is these valuable lessons which will help you avoid some pitfalls and to create your own business success.
The 15 Key Lessons:
Start Small
Earn a Few Pennies
Begin With an Idea
Think Like a Visionary
Keep the Faith
Ready, Fire, Aim!
Profit or Perish
Be Positive
Continuously Improve Your Business
Believe In Your People
Never Run Out of Money
Attract New Customers Every Day
Be Persistent
Build a Brand Name
Opportunity Waits for No One
If you are thinking of starting a business, then this book will provide the inspiration that you need to get going. But DeLuca's real reason for this book is to promote the Micro Investment Lending Enterprise(MILE), an organization he founded to help microentrepreneurs get the money they need. MILE provides loans to people who want to start a business but have no access to credit or other funds. All proceeds from the sale of Start Small Finish Big are being contributed to MILE.
Copyright © 2001 Antaean Systems
All rights reserved.
