The
Young Entreprenuer's
Guide to Starting and Running a Business
By Steve Mariotti
Steve Mariotti's The Young Entrepreneur's Guide to Starting and Running a Business was developed as a textbook to teach young people to start their own businesses. He stresses that kids can learn the skills to start a business which, in turn, builds their self esteem and prepares them for a productive life.
This book covers everything from idea to profit. It is a complete, step-by-step guide. There are chapters on recognizing opportunities, market research, negotiation, selling, and using the Wall Street Journal.
It's filled with real-world success examples about companies we know. The author illustrates his points by profiling Wendy's, McDonalds, Motown Records, General Motors, and many more "household" names.
The book concludes with a sample business plan and a complete business plan workbook. Any entreprenuer would benefit by this clear approach to planning. Each step is defined and explained so that even the beginner should be able to produce a top-notch business plan which is so essential to starting a successful business.
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